Search Engine Optimisation Patience is the Name of the Game

search-engine-optimisation-labelImagine the internet as a huge supermarket with virtually hundreds – perhaps even thousands – of products and services to offer for just one keyword alone. Sites, in their early stages of establishment, will not fare well with others who have been around for, let’s say seven years or so.

The strength of Search Engine Optimization (SEO) can then aid these beginner websites in getting a higher position in search engine results. However, it takes time for SEO to show positive results, and potential clients would be better served if they knew and understood the factors that affect the SEO timeframe.

Keywords

These are the words used to initiate a search. Of course, more websites will try to rank for a keyword closely related to their content. The level of competition for a certain keyword affects the length of time for the optimization to take effect. If there are already a lot of websites ranking for a particular keyword, it is likely that new websites will rank low against old and more established ones.

And the “ground rules” often get changed. For instance where once a site could pepper keywords throughout there content that type of behavior will likely get you flagged as “spammy”. Having your content shared and linked to “naturally” is more valuable yet will take longer unless you enlist the help of a reliable source for your online marketing.

Number of inbound links

Also known as backlinks, these can play a great role in increasing a website’s link popularity, thus securing a decently high rank for a certain keyword. Take this scenario as an example:

You have a new website, and you want it to rank high in search engine results. Start by looking for sites that have existed for five years or more, or sites that rank within the Top 100. Once you have several such websites, you can write guest blog posts with the permission of the website owner or administrator. That blog post should include a link or URL to your new website.

So, when a visitor enters those sites, sees the post that you have made and clicks on the link, you earn one page view. Now imagine that 1 view multiplied by hundreds, even thousands of visitors! Your website popularity and subsequent page ranking increase in the process.

Content

In order for a website to rank high in the search results, the subject area and content writing must be fresh and updated regularly. Remember that search engines are still programs; they detect quantity rather than quality. You may have some great content on your site, but if the website itself is not updated, then your site will suffer.

Online presence

Strategies for your online marketing such as blog updates, e-newsletters, article syndication, and online press releases are just part of what build up a website’s presence on the internet. Search engines tend to detect a website that has established a strong online presence.

Age of the website

Believe it or not, the age of the website is also a factor for ranking. A site that has been around for more than a year and has a lot of content can be considered as having an established presence. It is then easy for search engines to rank that particular site in its results.

On the average, it can take three to six months for SEO strategies to obtain a desirable result. So, give SEO the time to work its wonders, and see the good results for yourself.

Categories: Website Design and Development.