With the holiday buying period quickly approaching, it’& rsquo; s a blast of year to introduce new mobile marketing remedies for retailers sizable and small.
To that end, GPShopper has actually just revealed “& ldquo; Beacons, & rdquo; an innovative method to engage consumers with an in-store retail encounter.
Utilizing the new Bluetooth Low Energy (BLE) standard, suitable with Apple’& rsquo; s iBeacon framework, Beacons bring the power of mobile place marketing to the in-store consumer’& rsquo; s iPhone or Android smartphone. In brief, the Beaconsoption permits a merchant or brand name to present micro-location messaging and customized targeting to indoor areas. Signs can be utilized for entry/exit messaging, cash-wrap alerts, in-aisle promotional targeting along with store-level heat-mapping and analytics. Consumers can obtain immediate information on their phones associated with their preferred items, modified promos and immediate customer assistance. All told, the company points out, this makes for & ldquo; an enriched in-store encounter. & rdquo; & ldquo; Adding Signs to GPShopper & rsquo; s System permits retailers
“to note a never before seen 360-degree view of consumers, from on-line factor to consider to real-world surfing to in-store task and acquisition, & rdquo; points out Alex Muller, Chief Executive Officer of GPShopper. & ldquo; In addition, consumers utilizing mobile phones are empowered by an individualized and targeted in-store encounter. & rdquo;